Archives: August 2015

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  Packaging Basics: What Consumers Expect

  By Cris Lauer Aranda, August 28, 2015 You have a great product that serves your customers’ needs. How do you get your customers to choose your product off the shelf instead of your competitor’s? The answer is packaging. Branding and product description are important to custom… Read More
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  Plastic Packaging for Personal Care Products

  By Cris Lauer Aranda, August 1, 2015 In today’s world, a key product characteristic that catches the eyes of consumers is sustainability. Words like “natural” and phrases like “BPA-free” or “eco friendly” stand out and give a sense of security to consumers. However, this is… Read More