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Create It Packaging

Category Archives: Product Development

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    Magazine Features Create It Packaging Design

    By Cris Lauer Aranda, March 31, 2016 “Create It Packaging demonstrates staying power” published in Packaging Strategies Online Edition January 19, 2016 Since 1997, Create It Packaging has consistently been entrusted by Veridian’s leadership teams with pa… Read More

  • Product Packaging for Seniors

    By Cris Lauer Aranda, November 30, 2015 During the last several years, the term “millennial” has been drilled into our heads when making decisions regarding anything product-related. The general qualities evoked from product marketers in response to millennial buying powe… Read More
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    Packaging Communications: Choose Your Words Wisely

    By Cris Lauer Aranda, September 24, 2015 Choosing packaging is the final step before your product reaches the aisle, so production samples and mockups are the last chance to add anything that may impact a customer’s shopping decision. Make sure that your wording, or copywriting… Read More

  • Packaging Basics: What Consumers Expect

    By Cris Lauer Aranda, August 28, 2015 You have a great product that serves your customers’ needs. How do you get your customers to choose your product off the shelf instead of your competitor’s? The answer is packaging. Branding and product description are important to custom… Read More

  • Plastic Packaging for Personal Care Products

    By Cris Lauer Aranda, August 1, 2015 In today’s world, a key product characteristic that catches the eyes of consumers is sustainability. Words like “natural” and phrases like “BPA-free” or “eco friendly” stand out and give a sense of security to consumers. However, this is… Read More

  • Packaging for Millennials

    By Cris Lauer Aranda, May 21, 2015 When we create prototypes at Create It Packaging, we consider the lifestyles of our customers. According to a Nielsen study, many millennials already live in the city or plan on moving there. Due to this urban trend, Create It Packaging and… Read More

  • 3 Packaging Trends To Follow

    By Cris Lauer Aranda, April 30, 2015 The packaging industry is always going through changes, and product manufacturers are always seeking new ways to stay atop of trends. At Create It Packaging, we strive to give our clients the most up-to-date options for their packaging ne… Read More

  • Without Us, It’s Just a Fancy Printer

    By Cris Lauer Aranda, July 7, 2014 Without trusted and talented packaging designers at the controls, a packaging printer is no more than an expensive investment. When he founded Create It Packaging 18 years ago, CEO Brian Lewis made a point of understanding the latest tech… Read More

  • Crafty Packaging for American Brands

    By Cris Lauer Aranda, May 19, 2014 More and more Create It clients are interested in printing directly onto craft materials. The Budweiser team, for example, handed us a pre-existing litho-label package design for a six-pack and asked for our opinion.  These were our re… Read More

  • Top This! HopperTopper: Packaging for Product Development

    By Cris Lauer Aranda, March 3, 2014 Close your eyes and imagine springtime: green grass, birds chirping. Before we know it, the Midwest and the snow belt will thaw, and the surrounding lawns and parks will return to their lush colors and smells. Those familiar with home lawn c… Read More

  • We Love Food: Packaging Chicago Startups

    By Cris Lauer Aranda, February 14, 2014 A new business incubator was recently introduced to the Chicago suburb of Evanston, where Create It Packaging’s own Maggie Lawson gave a crash course on food packaging on February 10, 2014. Here are some of the tips she gave to a group… Read More

  • Packaging A Vision: Series Introduction

    By Cris Lauer Aranda, January 17, 2014 Startup brands have a lot to consider when taking a product to market. For many startups, areas of primary focus are inextricably linked to package design: Marketing strategy Production costs Distribution By acting as trusted advisors,… Read More