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Create It Packaging

Tag Archives: branding

  • Good Branding

    Why Good Branding is SOOOOOOO Important!

    By steve, June 30, 2020 Firstly, it is very helpful to understand the differences between branding, marketing, and advertising. Whether a product is sold online or in brick and mortar stores, all 3 are important, but branding comes first, and is crucial to succe… Read More
  • Super-Tailgate Plate, Printed Box

    How Branded Shipping Boxes Help Your Brand

    By createit, January 6, 2016 Shelf display is one of the primary motivators of the packaging industry. However, the packaging process doesn’t always end with retail displays. Many companies we serve sell directly to online shoppers which dramatically increases… Read More
  • packaging-communications-blog-post

    Packaging Communications: Choose Your Words Wisely

    By Cris Lauer Aranda, September 24, 2015 Choosing packaging is the final step before your product reaches the aisle, so production samples and mockups are the last chance to add anything that may impact a customer’s shopping decision. Make sure that your wording, or copywriting… Read More
  • Custom Boxes and Cartons

    Packaging for Licensed Branding

    By Cris Lauer Aranda, January 10, 2015 Imagine all the sports-related products encountered on a daily basis, from baseball caps to coffee mugs. The average consumer does not realize that these products are not created by each professional sports league, itself. Rather, outs… Read More

  • What Batman Can Teach Us About Packaging

    By Cris Lauer Aranda, June 6, 2014 2014 marks the 75th Anniversary of Batman. Glance at 75 years worth of iconic Batman suits here, and imagine the bat suit as retail product packaging for the Batman brand of DC Comics. Remember everything about the caped crusader, from the b… Read More

  • Crafty Packaging for American Brands

    By Cris Lauer Aranda, May 19, 2014 More and more Create It clients are interested in printing directly onto craft materials. The Budweiser team, for example, handed us a pre-existing litho-label package design for a six-pack and asked for our opinion.  These were our re… Read More

  • Brand Packaging Designs Across Industries

    By Cris Lauer Aranda, April 2, 2014 Impressive Packaging that Boosts Impressions We recently made impressive additions to our package design client portfolio, and we’re growing every day. Of course, as every busy structural designer knows, it’s an ongoing effort to upda… Read More

  • Years In the Making: Pharmaceutical Packaging

    By Cris Lauer Aranda, January 17, 2014 Many of us recall the Tylenol scare of 1982. What followed were sweeping reforms to over-the-counter pill packaging and blister pack manufacturing. Below are a only a few items in a laundry list of variables accounted for during the many ev… Read More

  • Packaging A Vision: Series Introduction

    By Cris Lauer Aranda, January 17, 2014 Startup brands have a lot to consider when taking a product to market. For many startups, areas of primary focus are inextricably linked to package design: Marketing strategy Production costs Distribution By acting as trusted advisors,… Read More